Pashm was introduced in Kuwait in 2018, but the family business was there long time ago, it was established in 1940's in Kashmir and their strong background in pashmina shawl manufacturing gave them access to various artisans of the craft. They have seen nomadic tribesmen bringing in raw materials from the Himalayas, weavers tying the fabric in knots and embroiders filling in the patterns with colorful threads, which makes each piece of shawl unique.