Pashm family business was established in the 1940's and their strong background in shawl manufacturing gave them access to various artisans of the craft.
They have seen nomadic tribesmen bringing in raw materials from the Himalayas, weavers tying the fabric in knots and embroiders filling in the paisleys with colored thread. Then they brought these priceless pieces of art to the world - each piece of shawl makes a journey of its own.
The handloom industry has a rich past in Kashmir, and similar to Kuwait, long chilly winter nights have long been celebrated by gathering and feasting with family, warmly wrapped in an age old Pashminas.
Pashm was introduced in Kuwait in 2018, to cater for local demand of this craft.